The Russell Omnibus is a national online survey among 1,000 consumers per wave. Questions from noncompeting clients field in the same survey, which keeps the fixed costs lower. Two waves are available each week.
What teams use it for
- Ad and concept testing
- Awareness and usage
- Market sizing and structure
- Message testing
- New business pitches
- Public opinion and public relations
- Tracking
Two opportunities every week
A weekday wave and a weekend wave give you two chances to field each week. For the weekday wave, questions are due Monday, data collection runs Tuesday through Thursday, and computer tabulations arrive Friday. For the weekend wave, questions are due Thursday, data collection runs Friday through Monday, and tabulations arrive Tuesday.
Available question formats
The Omnibus supports video, audio, images, complex routing, and text and image highlighting. Computer tabulations include 35-plus standard demographic and geographic analytical points, and clients can add their own banner points at no extra cost.
Pricing
- First 3 questions: from $1,000
- Additional questions: from $350 each
- 4 grid items: priced as 1 question
- Open-ended coding, data files, and reporting: priced on request